The Influence of Colours

There are a variety of colours we see everyday, colours influence us unconsciously to do different things. Brands use this as an advantage to use colours to influence different behaviours upon their company. As I noticed that different logos have different colours, I then learned about how the colours change my perception of a company, and how I'm unconsciously attracted to them.

I learned about the main colours found in the rainbow and how each colour influences us differently.

Red is the colour of passion, action, adventure, rebellious, etc.. 

   Virgin Mobile uses red to show adventure and being rebellious. 

Blue represents security, trust, productivity, calming, etc..

a lot of logos have blue in them, in banks, insurance, etc.. (IBM, RBC, Allstate) these companies show security and trust, and influences us to trust this brand more than others.

Orange represents values, discounts, hunger, etc..

Green means freshness, revitalization, health, wellness, eco-friendly

Purple represented royalty, nobility, luxury, etc..

Brown was honesty, dependability, earthy, etc..